Honest Cities Honest Textiles in Oostende

Context

Fashion is one of the most polluting industries in the world. The fashion sector is responsible for a large amount of pesticide use, 10 percent of greenhouse emissions and 20 percent of industrial water pollution. On top of that comes the gigantic mountain of waste, due to the emerging fast fashion labels.

Ranza Plaza, the factory building in Bangladesh that collapsed in 2013, has since become a well-known concept. It symbolizes the struggle for better working conditions for textile workers worldwide. In the meantime, there is a larger range of fair clothing on the market, but consumer behavior has not yet changed. The working conditions of textile workers in Bangladesh are still fragile and the raised minimum wage remains too little to live worthily.

Project

Together with the City of Ostend and Carpet of Life iDROPS starts a co-creation project on fair and sustainable fashion. We call on the citizens of Ostend to make their voices heard within a working group. The first information evening about Honest Cities We organize Honest Textiles on 23 October in o.666 in Ostend . Hereby we start the basis for the working group, which will of course receive follow-up.

A study of behavioral design within the working group can teach us what keeps citizens from dealing with fashion in a sustainable and circular way. Thanks to the input from the working group, we will set up various activities to create projects that really matter.

Through collaboration with Carpet of Life, we will make Honest Cities Honest Textiles visible in the city. We collect discarded clothing from the residents of Ostend. We then design a carpet from it in collaboration with a local designer. This carpet is symbolically inaugurated by the Carpet of Life project coordinators who come to visit from Morocco. We link a series of activities around fair fashion to this visit. Because it is time to put honest and sustainable fashion at the center of an urban context and to offer support for sustainable behavioral change.

Impact

We focus on informing, raising awareness and activating citizens and businesses within an urban context. The working group in Ostend will continue to exist after the project.
An impact is exerted both economically and socially. By informing citizens, but also by encouraging them to take action, we want to ensure that both producers and consumers use fashion in a more circular and fair way. Producers will have a smaller textile waste heap, raw materials will use up less and make customers aware of the need to think about fashion and textiles in a circular fashion.

The project is being carried out in collaboration with Carpet of Life and the City of Ostend. Carpet of Life is a social design label that produces carpets based on old clothing. This clothing is processed by women in Morocco, which has a lasting impact on these women in their environment. The City of Ostend helps us to make the project visible and to make citizens enthusiastic about fair and sustainable fashion.

When does this event take place?

Partners:

Carpet of Life
Stad Oostende

0498 10 11 66