November 1st, 2016
What a distasteful sight: hundreds of abandoned tents, piles of food and drink leftovers, and other crap. The Pukkelpop campground looked like one giant rubbish dump after the event. Hip-hop collective “Rauw en Onbesproken” from Ghent has just dropped a new track against food waste. In cooperation with !DROPS, the hip-hoppers launch a call to think about (digital) solutions for food shortages/surpluses.
(Concept & Video Clip by Cojak)
Watch the video clip and visit the website nowasteland.be, which calls for young people to come up with solutions for the food shortages/surpluses.
“WA VOEDSELVERSPILLING?! OVER WA ZIJ DE BEZIG MAN? LAAT MIJ NE KEER DOEN!” (“WHAT?! FOOD WASTE?! WHAT ARE YOU TALKING ABOUT, MAN? LEAVE ME BE!”)
In the track ‘Ver van mijn bed’ (Not my concern), Fatih en Castro rap about our indifference towards the problem of food certainty. Their new song exposes our slack attitude towards food waste. The video clip underlines that message even more.
Rauw en Onbesproken calls for young people to stop the waste and our indifference. In cooperation with !DROPS, the hip-hoppers launch a call to think about (digital) solutions for food shortages/surpluses. Surely, it’s not okay that in 2016 1 billion people are still starving? Everyone should have physical and economic access at any time to enough, safe, and nutritious food that caters to their needs and preferences, and enables them to live an active and healthy life.
HOW DOES IT WORK?
Youth organisations, sports clubs, or schools can enrol through the website nowasteland.be to help look for a solution from a digital, innovative perspective. Because there is enough safe food for everyone, every day. In cooperation with !DROPS, brainstorming sessions are organised in various locations where everyone can discuss their ideas. The best ideas will actually be realised.